Strategic writing
The story behind the project
The project focuses on refining the writing and service skills of customer representatives in chat communication. Learners complete the session after their first month on the job to further improve their writing quality.
Our goals
Design an engaging and gamified learning experience.
Develop a learning solution that allows learners to complete it independently or in a live session.
Create a dynamic learning solution that can be edited and refined as needed.
From concept to creation
The learning solution will be delivered as an interactive e-learning module based on the concept of "Don't Lose the Million." The learner will need to choose the most accurate response between two options, gradually constructing the perfect conversation between a representative and a customer.
The sessions
Session's KPI'S
40%
Of employees will demonstrate an improvement in service quality and professionalism in customer interactions.
20%
Increase in customer satisfaction.
-30%
Reduction in manager escalations.
Development tools
Genially
Adobe Illustrator